Repositioning
Megasetia.
Bedrock Asia's Impact: Rebranding Megasetia: Fostering Progress, Pioneering Next-Generation Health and Well-Being Solutions.
Challenge
Facing the complexities of traditional marketing across multiple Indonesian locations, Megasetiaº sought more than a superficial shift. They required a streamlined, adaptable brand identity that could consistently influence all stakeholders in an evolving digital environment. The key challenge was encapsulating the company's purpose, value, expansion, and diversification into a simple brand statement that resonated with every employee.
That's when Megasetiaº approached Bedrock Asia, seeking our expertise to rejuvenate their 25-year-old business and brand.
Before
Solution
During brand discovery stage on management interviews, bedrock asia consultants abled to connect the dot between founder’s aspiration to corporate vision and values. After thorough internal assessment and competitor’s mapping. We crafted easy-to-understand brand blueprint to focus on partnering beyond to deliver better health and well-being solution for Indonesia. Our team then developed the new identity to symbolize the vision of Megasetiaº as one colourful world, with the goal of rebranding the company to create a uplifting corporate image and express a service-driven, modern, inspiring, vibrant, forward-looking brand, that has been transformed in the midst of rising pandemic covid19 and digital disruption in Indonesia.
Result
Since its soft launch a month ago, Megasetiaº managements and stakeholders received overwhelming positive responses both new business inquiries and complements. The transformed Megasetiaº brand brings powerful synergies and attracts partnerships that strengthen the company’s vision and to create an image of trust and a positive reputation.
After
Brand Architecture
Business Units Level
